American Wave, a seven-piece product line, sets the new gold standard in care and styling for textured hair. American Wave is a hyper-luxe, prestige product collection especially made for heavenly waves and curls.
“We launched the American Wave Service in 2012 to revitalize interest in wave, curl, body and movement in the hair. Now it’s the trend. These luxurious, high-performance products celebrate and support the timeless elegance, beauty and grace of texture,” says Nick Arrojo. “Each American Wave Product can stand alone for its distinctive characteristics and outstanding capabilities. Yet they also works as one complete care and style system for all kinds of textured hair.”
RepHair
When the hair is textured, shampoo needs to rehydrate the hair to restore the moisture balance required for perfect curl formation and definition. But over-hydration is also immobilizing; the extra weight drags curls down. RepHair is painstakingly developed to add just the right of moisture, using an exotic blend of botanicals that breathe fresh life into textured hair.
Submerge
Submerge detangles and softens textures with a blend of botanicals and oils. Makes waves and curls easier to manage and control with a nourishing moisture mix to keep away frizz. Creates bounce, shape and lots of sheen. Protects the hair from cortex to cuticle. Encourages curl expansion; never adds weight.
Rogue
This lather-free cleansing conditioner goes Rogue to provide moisture replenishment, manageability, enhanced wave and curl definition, and color radiance. Keeps hair clean and refreshed, removes build-up without stripping natural oils, or causing damage or dryness. Promotes healthy waves and curls; great for the artfully undone, second-day hair look.
Hypnotic
Malnourished curls hunger for hydration; it’s what provides the strength for textures to form a full, curvaceous shape. Hypnotic compels curls to perk up with a bewitching blend of exotic emollients. Keeps curls hydrated, defined, soft and shiny; improves textural definition; makes abundant, resilient, energized wave and curl patterns.
Elixir
Every curl is porous and prone to breakage, frizzing and out of control expansion. Steeped in naturally nourishing extracts to lock in vital moisture, Elixir uses a unique gelled-oil formula to strengthen curls and beat away frizz without build-up or greasy residue. Curls form and unite with definition, natural movement, lots of polish, and optimum protection from breakage.
Structure
A strong foundation is the key to styling curls. With medium to strong hold, Structure Styling Cream forms curls when wet so they dry with a pep in their step. Moisturizes the hair cuticle, reducing split ends. Strengthens weak hair. Adds body, shine, and texture. With blossoming floral notes, Structure rouses the senses, like a sweet-scented bouquet.
Glint
This dual-benefit spray adds texture and shine to the hair, enabling a piecey, tousled, beachy look with uncommon softness. Amps up the hair shaft to give hairstyles more oomph. Luxe moisturizers repair dry ends and protect from the elements, encouraging luscious and limber shapes and styles. Great for glamorous finishing touches on modern textures. Lightweight –– you will never OD.