Today.com and simplemost.com recently published articles on the return of texture, wave and curl, body and movement in the hair, citing the American Wave service as a market-leading service on the pulse of the trend. Says Today.com:
"New York’s Arrojo salon, for example, offers an ammonia-free technique called the "American Wave" and many other salons have “body wave” or “modern wave” on their menus."
Read the Today article here and the simplemost article here.