American Wave wowed the judges with its organic ingredient story & efficacy.
Over 230 brands were nominated and evaluated across 26 categories by a panel of 14 experts in the beauty and wellness industry.
We are proud to announce that our American Wave product line won “Best Overall Hair Care.”
“This product is effective by using the smallest amount of lightly scented shampoo which left my hair with an enriched luster, and overall my hair felt stronger, says beauty expert,” Michael Johnston.
AMERICAN WAVE is a six-piece product line, that sets the new gold standard in care and styling for textured hair. It is a hyper-luxe, prestige product collection especially made for heavenly waves and curls. Featuring unique packaging, and a signature fragrance, each product in the American Wave collection is as unique as a curl.